Aveda Corporation is a Minnesota-based manufacturer, wholesaler, and retailer of plant, flower and mineral-based professional salon/spa services as well as personal care and life style products. Now a wholly owned subsidiary of the Estee Lauder Companies Inc., Aveda was founded in 1978 by Horst Rechelbacher. Horst created the company with a vision of replacing the chemicals used in most hair salons with products that are healthy to apply and consume-delivering products from Mother Nature, without manufacturing them at her expense.

Aveda's product offering, which began with hair care and styling, includes products for skin and body care, face color, pure-fume and air care. Aveda offers a unique environment where you are able to experience products through complimentary rituals and demonstrations prior to purchase.